Customer retention
Acquiring a new customer costs five times more than keeping an existing one. Yavun uses AI-assisted signals across email, WhatsApp, SMS and social to spot churn risk early and keep your best customers engaged.
Churn risk signals
AI-scoredSarah K.
James T.
Priya M.
3 win-back sequences triggered automatically today
3x earlier
Churn detection
84% retention
After 90-day program
Illustration · sample data
Churn rarely announces itself. A customer goes quiet, skips a reorder, or simply stops opening emails. By the time you notice, they have already moved on. Without a systematic retention program, you are rebuilding the same customer base over and over instead of growing it.
5x
cheaper than acquisition
average cost to retain vs. acquire a customer
67%
more spend
repeat customers spend more than new ones on average
30 days
early churn signal
typical lead time before a customer leaves
3 channels
retention touchpoints
email, WhatsApp and SMS used per program
Sample data · illustrative
Managed service
Our team builds and manages your full retention strategy: churn modeling, win-back sequences, loyalty touchpoints and reporting - all delivered back to you monthly.
Self-serve platform
Use the Yavun platform to track customer health scores, trigger retention sequences automatically, and monitor which customers need attention before they leave.
1Churn prediction
Yavun builds a churn risk model from your purchase history, email engagement and channel activity. Customers who match the pattern of past churners are flagged automatically so you can act before the relationship ends - not after.
Churn risk signals
AI-scoredSarah K.
James T.
Priya M.
3 win-back sequences triggered automatically today
Illustration · sample data
2Win-back campaigns
A well-timed win-back campaign can recover customers who stopped engaging months ago. Yavun designs sequences that match the reason a customer went quiet - whether that is price sensitivity, product fit, or simply distraction - and delivers them on the channel most likely to get a response.
Win-back sequence · lapsed 90d
Day 1 - Email
"We miss you" + 15% offer
Day 3 - WhatsApp
Personalized reminder
Day 7 - SMS
Final nudge + expiry
38%
Open rate
12%
Recovered
£6.20
Cost/win
Illustration · sample data
3Post-purchase nurture
The period after a first purchase is the highest-leverage window for retention. Yavun builds post-purchase sequences that acknowledge the transaction, deliver genuine value, and create natural reasons to return - without generic promotional noise that trains customers to ignore you.
Illustration · sample data
Predict churn, recover lapsed customers, and build the habit of returning.
Data audit
We review your purchase history, email engagement and channel data to build the churn model inputs.
Risk model
Churn risk scores are configured and customers are segmented by tier for the first time.
Sequence build
Win-back and post-purchase sequences are written, designed and loaded into Yavun.
Launch
Sequences go live; at-risk alerts are active; your team receives the first retention report.
Still unsure? Talk to our team.
Yavun builds a churn risk model from your historical data - purchase frequency, email open rates, channel engagement and time since last activity. Customers who match the pattern of past churners are scored and flagged daily. The model improves as it sees more outcomes.
A win-back is recorded when a lapsed customer makes a purchase or re-engages with a campaign after entering a win-back sequence. Yavun tracks which sequence, message and channel drove the recovery so you can see what is working.
The churn model works best with at least 500 historical customers. Below that, we use industry benchmarks to set initial thresholds and refine them as your own data grows.
Email, WhatsApp, and SMS - with each channel chosen based on where each customer has been most responsive. Social retargeting can also be added for customers who have disengaged from direct messaging.
Yes. Yavun's frequency capping ensures that customers in a win-back sequence are not also receiving promotional sends at the same time. The retention sequence takes priority for at-risk contacts.
Most programs recover measurable revenue within the first 60 days. Churn rate improvement shows over three to six months as the risk model matures and sequences are optimized.
Book a free call and we will model your current churn rate, identify the highest-value customers at risk right now, and show you what a Yavun retention program looks like for your business.