Audience segmentation · built into Yavun
Yavun's segment builder groups your contacts by behavior, engagement score and lifecycle stage, keeping those segments current in real time so every campaign lands with the audience most likely to act.
Segment builder
AND all of
Preview
148 contacts match
Dynamic · auto-updates as contacts change
2.8x open rates
vs. full-list sends
Updates in seconds
No manual list work
Illustration · sample data
When a loyal customer, a cold prospect and someone who unsubscribed last month all get the same email, your open rates drop, your unsubscribe rate climbs and your deliverability suffers. The message didn't match the person, because you had no way to tell them apart.
2.8x
higher open rates
vs. sending the same message to your full list
60%
lower unsubscribe rate
when messages match intent and lifecycle stage
Real time
segment updates
Contacts move between segments in seconds, not overnight
Any
data point a filter
Field, behavior, score, channel, stage, combinable
Sample data · illustrative
Managed service
Our team designs your segmentation strategy, builds the initial segments inside Yavun and wires each one to the right campaign, so the platform is doing the sorting while you focus on the message.
Self-serve platform
Use the Yavun segment builder to group contacts by any combination of field, behavior or score, and launch a campaign to that segment in the same session.
1Segment builder
Yavun's segment builder combines any data point in your contact list: industry, lead score, which emails they opened, whether they replied to a WhatsApp message, how long ago they last engaged. Combine filters with AND/OR logic to define exactly the audience you want, and preview the size before you save.
Segment builder
AND all of
Preview
148 contacts match
Dynamic · auto-updates as contacts change
Illustration · sample data
2Dynamic segments
Every segment in Yavun is dynamic. When a contact's score crosses a threshold, they move into the hot leads segment automatically. When they purchase, they leave the prospect segment and enter the customer segment, without anyone touching a spreadsheet. The segment always reflects who belongs in it right now.
Live segments
Real timeIllustration · sample data
3Segment-triggered campaigns
In Yavun, any segment can be the trigger for a campaign. When a contact enters your high-intent segment, a targeted email or WhatsApp sequence fires automatically. When they leave, because they converted or went cold, they exit the campaign without any manual intervention. Each segment gets its own message, its own channel, its own timing.
Segment-triggered campaign
Contact enters 'Hot leads'
Score crossed 70 · 09:41
Email sequence started
High-intent nurture · 3 emails
WhatsApp follow-up queued
Day 2 · personalised message
Sales alert sent
Rep notified: James R.
Illustration · sample data
Every tool you need to group your audience, keep those groups accurate and fire the right campaign to each one.
Data audit
We assess your Yavun contact fields, engagement history and lifecycle stages.
Segment map
We design the segments aligned to your funnel and campaign goals.
Build and preview
Segments are created in Yavun, previewed and validated against live data.
Connect and launch
Each segment is wired to trigger the right campaign on entry.
Still unsure? Talk to our team.
The segment builder is a core part of the Yavun platform, available on all plans. The number of saved segments, the complexity of filter logic and the frequency of automatic updates may vary by plan. Our team will walk you through what applies to your account.
There is no fixed limit on the number of segments. We typically recommend starting with eight to twelve well-defined segments and adding more as your campaigns and audience grow in complexity.
Yes. A contact can match multiple segment rules simultaneously. Frequency caps and suppression rules let you control how often they receive messages across all the segments they belong to.
Dynamic segments in Yavun re-evaluate within seconds of an engagement event: an email open, a form fill, a WhatsApp reply or a score change. The contact moves into or out of the segment automatically.
Yes. If you have existing lists or tags in your CRM or another platform, we map them to Yavun segments during setup. From that point they are managed dynamically rather than as static lists.
A suppression segment excludes matched contacts from all sends, or from selected campaign types. The most common use is protecting recent customers from receiving acquisition messages, so a contact who just purchased does not immediately get a first-time offer.
Book a free call and we will show you how your current contact data maps into high-value Yavun segments and which campaigns would perform best against each one.