Resources
Know more. Decide faster.
Practical guides and playbooks for business owners and marketers who want to understand their channels before they invest in them. No sign-up required.
Resource Library
22 pieces of practical content
Channels covered
Channel & industry guides
Deep how-to content organised by channel and business type.
- Email
Email marketing for restaurants: a practical starter guide
How to build a list of loyal diners, send campaigns that drive repeat visits, and set up automated sequences for bookings and win-backs.
8 min readRestaurant marketing → - WhatsApp
WhatsApp Business API: what it is, what it costs, what Yavun handles
The plain-English breakdown of the WhatsApp Business API - how it differs from the free app, what the pricing model looks like, and what a managed service takes off your plate.
6 min readWhatsApp marketing → - SMS
SMS compliance and consent: what UK and US businesses need to know
TCPA, GDPR, ICO rules and opt-in best practices explained without the legal jargon. What you must do before you send your first text.
7 min readSMS marketing → - Social
Social media marketing for local businesses: what actually works
Cut through the noise. What content formats, posting frequency and platform choices consistently drive enquiries for bricks-and-mortar and service businesses.
9 min readSocial media marketing → - Email
Why emails go to spam - and how to fix it
A deliverability guide for non-technical marketers. Domain authentication, list hygiene, engagement signals and sender reputation explained step by step.
10 min readEmail marketing → - Email
Abandoned cart sequences: a practical setup guide for ecommerce
How many emails to send, what to say, when to add an incentive, and how to measure whether your sequence is working.
7 min readEcommerce marketing →
Campaign playbooks
Structured, ready-to-adapt blueprints for the campaigns that move the needle in each industry.
- 01Restaurants
The restaurant re-engagement playbook
A lapsed-diner win-back sequence using SMS urgency and email storytelling. Timing, subject lines, offer structure and follow-up cadence.
EmailSMS - 02Events
The event launch playbook
Pre-sale anticipation → ticket launch → post-purchase follow-up. A sequence that sells tickets and builds the audience for next time.
EmailWhatsAppSMS - 03Nonprofits
The nonprofit year-end giving playbook
A tested email cadence with an SMS urgency layer for the final 72 hours. Built around impact stories, not just donation asks.
EmailSMS - 04Ecommerce
The ecommerce welcome series: first 7 days after signup
What to say in each of the first five emails to turn a new subscriber into a first-time buyer - with benchmarks for each step.
EmailWhatsApp - 05Wholesale
The wholesale trade buyer playbook
New arrivals → restock alerts → relationship nurture. How to keep trade buyers engaged between order cycles without spamming them.
EmailSMS
From the work
A handful of the programmes we can talk about.
Zum
Student transportation
Ten years as NESSP's marketing partner - from weekly newsletters to the Palkhi Service.
NESSP
Faith community & nonprofit
Ten years as NESSP's marketing partner - from weekly newsletters to the Palkhi Service.
Viteplan
Wedding technology
Viteplan built their entire wedding communication layer on Yavun.
Plain-English explainers
Short answers to the questions buyers ask before they commit.
- What is a managed marketing service?
- A managed service means Yavun handles the strategy, content, scheduling and reporting - not just the software. You brief us, we run it. Unlike a SaaS tool, there is no learning curve and no team required on your side.
- What does AI-driven, human-led mean day to day?
- AI analyses your audience signals, identifies the right timing and segments, and drafts content. A Yavun strategist reviews, approves and refines every campaign before it goes out. The machine finds the pattern; the human makes the call.
- WhatsApp Business API vs. the free WhatsApp Business App - what's the difference?
- The free app is for small-scale manual messaging. The API is for programmatic, at-scale messaging with automation, templates, and integration into your CRM or booking system. Yavun operates on the API - the app cannot do what we do.
- Multichannel vs. omnichannel - does the difference matter?
- Multichannel means being present on several channels. Omnichannel means those channels share data and context - so your SMS knows the customer just opened your email. Yavun builds multichannel programmes with omnichannel data where your stack supports it.
- Do I need technical knowledge to work with Yavun?
- No. You need to know your customers and your goals. We handle the technical setup - domain authentication, API connections, list imports, template compliance. Most clients are running within a week of signing.
- How long before I see results?
- First campaigns typically send within 7–14 days of onboarding. Meaningful engagement data (open rates, click-throughs, conversions) is visible within the first month. Revenue impact depends on your audience size and offer - we set realistic expectations at onboarding.
Ready to put this into practice?
Tell us who you need to reach and when. We will map the right channels and build the programme for you.