Customer story · 10+ year partnership
New England Shirdi Sai Temple & Seva Prabhodini · Groton, Massachusetts · Email, WhatsApp, SMS
Ten years as NESSP's marketing partner - from weekly newsletters to the Palkhi Service.
NESSP is a faith community and nonprofit based in Groton, Massachusetts. For over a decade, Yavun has not just sent their emails - we have been their integrated marketing team, handling everything from Thursday newsletters to the multi-channel communications for their largest annual events.
New England Shirdi Sai Temple
99 Shirdi Way, Groton, MA · nessp.org
Palkhi Service 2025
Annual devotee programme
Registration now open
Register nowSample campaign calendar
Thursday weekly newsletter
All devotees · Every week
Palkhi Service programme
Attendees & donors · Spring
Dasara Navratri event
All community · October
Donation appeal
Supporters · Seasonal
Illustrative · not real send data
About NESSP
The New England Shirdi Sai Temple and Seva Prabhodini is a faith community and nonprofit dedicated to the teachings of Shirdi Sai Baba. Based in Groton, MA, NESSP serves a large devotee community across New England through regular temple services, spiritual programmes, cultural events and seva (service) initiatives. Their annual Palkhi Service and other major festivals bring the community together year after year.
nessp.org(opens in a new tab)- years with Yavun
- 10+
- years with Yavun
- channels managed
- 3
- channels managed
- newsletters per year
- 52+
- newsletters per year
- major annual events
- 2
- major annual events
Partnership tenure and scope are owner-confirmed. Results will be shared once verified and approved by NESSP.
The relationship
Not a platform. A partner.
Most marketing tools give you a dashboard. Yavun gave NESSP a team. For over ten years, we have sat alongside their leadership every season - planning, writing, sending and refining every communication that reaches their community.
- 1
We know their calendar as well as they do
After a decade together, Yavun understands NESSP's full year: the weekly rhythm of the Thursday newsletter, the run-up to Palkhi, the quiet winter months and the busiest seva seasons. We plan ahead so nothing is rushed.
- 2
Every message reflects their values
NESSP's communications are not just announcements - they carry devotion, warmth and spiritual purpose. Yavun writes with that in mind, ensuring every email, WhatsApp broadcast and SMS feels consistent with who they are.
- 3
We scale with their biggest moments
When the Palkhi Service draws thousands of devotees, or a new temple initiative launches, NESSP does not need to build a new marketing plan from scratch. We do. That accumulated context is what makes a decade of partnership irreplaceable.
What Yavun manages for NESSP
- Weekly Thursday newsletter
- Planned, written and sent every week without fail - service times, upcoming events, community updates, and devotional content.
- Special event announcements
- Dedicated email campaigns for festivals, cultural programmes, Dasara Navratri, Deepavali and other major observances.
- Palkhi Service communications
- End-to-end campaign planning for the annual Palkhi Service: save the dates, registration, programme details, attendee updates and post-event follow-up across email, WhatsApp and SMS.
- Temple inauguration & major milestones
- Full-scale multichannel campaigns for significant moments in NESSP's history - planned months in advance and executed across their entire devotee community.
- Donation campaigns
- Fundraising appeals and instant donation confirmations, reaching the right devotees with the right ask at the right time.
- Volunteer coordination
- Call-outs, confirmations and coordination messages that keep seva volunteers informed across channels.
How we reach their community
Three channels. One integrated plan.
The backbone of NESSP's communications. Weekly newsletters, event invitations, donation campaigns and annual programme guides all reach devotees' inboxes, designed in NESSP's own brand.
Real-time updates and donation confirmations where the NESSP community already congregates. Palkhi Service announcements and urgent temple updates go via WhatsApp for guaranteed reach.
SMS
Day-of event reminders and urgent announcements that reach every devotee, regardless of smartphone or data connection - especially important for NESSP's older community members.
Ten years in
A decade of context that no new vendor can replicate.
When you have worked with an organisation for ten years, you do not just understand their marketing - you understand their community, their seasons, their language and their heart. Every NESSP newsletter Yavun sends carries ten years of that understanding.
- 1
Year 1
Weekly newsletter programme launched - email only.
- 2
Years 2–4
Special event campaigns added. Palkhi Service communications become a full-scale annual project.
- 3
Years 5–7
WhatsApp and SMS channels added, enabling multi-channel reach for major events and donation drives.
- 4
Years 8–10+
Yavun becomes NESSP's integrated marketing team - planning the full annual calendar and managing all devotee communications.
Year-round programme
A campaign for every season.
Illustrative view of how Yavun plans NESSP's annual communications calendar.
- Thursday newsletterEvery weekEmail
- Palkhi ServiceAnnual - spring/summerEmailWhatsAppSMS
- Dasara Navratri programmeAnnual - autumnEmailWhatsApp
- Deepavali celebrationAnnual - autumnEmailSMS
- Donation appealSeasonalEmailWhatsApp
- Volunteer seva call-outOngoingWhatsAppSMS
Illustrative · not real send data
Your organisation deserves a partner, not just a platform.
If you are a nonprofit or faith community looking for a marketing team that invests in understanding your mission for the long term, we would love to talk.