Customer story
Zum · Student transportation · Email
How Zum reaches schools across the U.S.
Zum is reimagining the ride to school. Yavun helps them reach the people who make transportation decisions - public school districts and private schools - with email programmes planned county by county.
Zum.
Student transportation
Campaign calendar
Back-to-school transportationBefore the school year
Public school districts
Safer, connected ridesEnrollment season
Private schools
Planning for next yearBudget cycle
District administrators
Introduction seriesOn launch
New counties
About Zum
Zum builds a connected mobility experience for student transportation, linking people, vehicles and operations in real time so students arrive on time and ready to learn, families travel with confidence, and districts run safer, more efficient fleets.
- schools served
- 7.5K+
- schools served
- U.S. states
- 19
- U.S. states
- average on-time performance
- 98%
- average on-time performance
- average parent rating, 1.7M+ reviews
- 4.9/5
- average parent rating, 1.7M+ reviews
Figures published by Zum on ridezum.com. These describe Zum's business, not results of Yavun's work.
The challenge
Many audiences. Many calendars. One brand.
Selling school transportation means talking to very different people, at very different moments, in every county Zum serves.
- 01
Public and private schools decide differently
District procurement and private-school leadership need different messages and proof.
- 02
Every county runs on its own calendar
Enrollment windows, board meetings and back-to-school dates shift from place to place.
- 03
Timing is the message
A great email sent after a decision window closes is a missed conversation.
The approach
How Yavun runs Zum's email programme
A repeatable system, managed end to end by the Yavun team.
- 1
Segment the audience
Public school districts, private schools and administrators each get their own list and message.
- 2
Map the county calendar
Campaigns are timed to each region's school-year moments, not a single national send.
- 3
Write for each audience
Copy that speaks to what each decision-maker cares about.
- 4
Schedule and send
Campaigns are scheduled across counties and time zones, so each lands at the right moment.
- 5
Track and refine
Opens, clicks and replies inform the next send in every segment.
Want a programme like Zum's?
Tell us who you need to reach and when. We'll show you how a county-by-county, audience-by-audience plan would work for you.