Lead scoring & qualification · built into Yavun
Yavun scores every contact automatically based on who they are and what they do across email, WhatsApp, SMS and social. When a lead crosses your qualification threshold, your team is alerted in seconds, with the full engagement history attached.
Scoring model · ICP weighted
Industry: Ecommerce
Job title: Owner / Director
Email opened (last 7 d)
Visited pricing page
WhatsApp reply
Unsubscribed
Max score: 100 · Qualification threshold: 70
Qualifies in seconds
Alert fires at threshold
3.1x close rate
vs. unscored lists
Illustration · sample data
Your team calls early-stage contacts too soon, lets hot leads cool off while working down a flat list and has no way to prioritise when the pipeline fills up. A single scored view of your contacts changes all of that.
68%
fewer wasted calls
Team focuses only on contacts above the qualification threshold
3.1x
higher close rate
On leads scored and routed vs. unscored lists
< 10 s
to qualify
Alert sent within seconds of a contact crossing the threshold
Auto
re-scored on every event
No manual updates, score always reflects the latest behavior
Sample data · illustrative
Managed service
Our team designs a scoring model around your ideal customer profile, calibrates it against your Yavun engagement data and monitors it as your campaigns run so the scores stay accurate over time.
Self-serve platform
Use the Yavun scoring builder to assign points to any contact field or engagement event, set a qualification threshold and see how your current contacts score, all without code.
1Scoring model
Yavun's scoring model combines two signals: fit (how closely a contact matches your ideal customer profile) and behavior (what they have actually done across your campaigns). Every email open, WhatsApp reply, SMS click and page visit adds to the score. Poor-fit signals (unsubscribes, long inactivity) take points away. The result is a number that reflects real buying intent, updated after every event.
Scoring model · ICP weighted
Industry: Ecommerce
Job title: Owner / Director
Email opened (last 7 d)
Visited pricing page
WhatsApp reply
Unsubscribed
Max score: 100 · Qualification threshold: 70
Illustration · sample data
2Real-time qualification
The moment a contact crosses your qualification threshold in Yavun, the right team member is notified by email, Slack or a task in your CRM, with the contact's full engagement history attached. No manual review, no lag, no leads that go cold because someone missed them in the queue.
3 leads qualified · 09:41 today
LiveJames R.
Stride Labs
Sarah K.
Bloom & Co.
Priya S.
Nova Agency
CRM updated · Rep notified in 4 s
Illustration · sample data
3Nurture routing
Contacts who arrive below your qualification threshold are enrolled in a Yavun nurture sequence automatically. Their score is re-evaluated after every email, WhatsApp message and SMS in that sequence. When they finally cross the threshold, days or months later, the alert fires with the same speed as a day-one hot lead, and includes everything that happened in between.
Nurture to qualification
Lead arrives · score 48
Below threshold (70) → nurture
Enrolled in nurture sequence
3-email + WhatsApp drip
Score updated to 71
Opened 2 emails, visited pricing
Threshold crossed → qualified
Sales alert sent · rep notified
Time to qualify: 6 days
Illustration · sample data
Every tool you need to score contacts automatically, route them correctly and keep your team focused on the conversations most likely to close.
ICP workshop
We define the criteria that separate your best customers from the rest.
Model build
Criteria are weighted and configured inside Yavun with a live preview.
Calibrate
We test the model against your existing contacts and refine the weights.
Go live
Scoring activates, CRM sync goes on and alerts are wired to your team.
Still unsure? Talk to our team.
Scoring is part of the Yavun platform. The number of scoring criteria, the complexity of the model and access to advanced routing rules may vary by plan. Our team will walk you through what applies to your account.
Any event Yavun tracks: email opens, clicks and replies; WhatsApp message replies and link clicks; SMS delivery, clicks and inbound replies; form fills and landing page visits. Each event type carries a point value you configure.
Yes. Multiple scoring models can run simultaneously inside Yavun, each with its own ICP criteria and qualification threshold. Contacts are scored against the relevant model based on which campaign or segment they belong to.
Yes, though the model looks different. B2B models weight firmographic fit and buying authority more heavily. B2C models lean on behavioral signals (purchase history, engagement frequency and product interest) tracked through Yavun campaigns.
Negative events (unsubscribes, prolonged inactivity, wrong-fit signals) can reduce a score. If it drops below the threshold, Yavun moves the contact back to the nurture path and can notify the sales rep automatically.
The monthly review compares the scores assigned to each lead against the actual outcome: won, lost or no decision. Where there are consistent gaps, we adjust the weights inside Yavun so the model better reflects your real buying signals.
Book a free call and we will walk through your current lead process, show you what a Yavun scoring model looks like for your business and estimate how many hours a week it saves your team.