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Yavun

Lead generation

Campaigns that bring the right people to you.

AI-assisted lead generation across email, WhatsApp, SMS and social. We find your audience, attract their attention and qualify them before they reach your team.

Book a free growth callSee how it works

Audience segments

AI-generated

  • Ecommerce founders

    94% ICP match
    1,240

  • Restaurant owners

    88% ICP match
    872

  • Event managers

    81% ICP match
    614

  • Retail managers

    73% ICP match
    431

Lookalike expansion: 3,157 new prospects identified this week

68% pre-qualified

Before team contact

4.2x pipeline

After 90 days

Illustration · sample data

Are you chasing leads, or attracting them?

Cold outreach with no targeting wastes budget and burns your domain reputation. Without a consistent inbound engine, your pipeline depends on who you happened to reach last week — and shrinks the moment you stop pushing.

  • 4.2x

    pipeline growth

    average increase in qualified leads after 90 days

  • 68%

    of leads qualified

    before they reach your sales team

  • 3 channels

    average reach

    email, WhatsApp and one more per campaign

  • 7 days

    to first lead

    typical time from brief to first qualified submission

Sample data · illustrative

Managed service

We run your lead generation

Our team builds and runs the full pipeline: audience research, channel strategy, campaign execution and lead qualification, all reported back to you weekly.

  • Audience research and ICP definition done for you
  • Multichannel campaigns across email, WhatsApp and social
  • AI-assisted copy tested across audience segments
  • Weekly pipeline report with cost-per-lead breakdown
Book a free growth call

Self-serve platform

Run campaigns yourself on Yavun

Use the Yavun platform to launch lead generation campaigns, track performance and qualify submissions without a dedicated marketing team.

  • Campaign builder across email, WhatsApp and SMS
  • Audience segmentation by behavior and source
  • Real-time lead dashboard with qualification scores
  • One-click hand-off to your sales or follow-up flow
Explore the platform

1Audience and targeting

Find the people most likely to become your customers.

Good lead generation starts with a clear picture of who you are trying to reach. Yavun combines your CRM data, channel engagement signals and AI analysis to build audience segments that reflect your actual best customers, not a generic persona.

  • ICP built from your existing customer data
  • Lookalike audiences built from high-value contacts
  • Behavioural signals scored across all channels
  • Suppression lists to protect domain reputation
  • New segment suggestions as data grows
Learn about audience segmentation

Audience segments

AI-generated

  • Ecommerce founders

    94% ICP match
    1,240

  • Restaurant owners

    88% ICP match
    872

  • Event managers

    81% ICP match
    614

  • Retail managers

    73% ICP match
    431

Lookalike expansion: 3,157 new prospects identified this week

Illustration · sample data

2Multichannel campaigns

Reach prospects on the channels they use.

A single-channel lead generation program leaves money on the table. Yavun runs coordinated campaigns across email, WhatsApp, SMS and social - each channel matched to a stage of awareness and sequenced to reinforce the others.

  • Email sequences for awareness and warm nurture
  • WhatsApp for high-intent, time-sensitive offers
  • SMS for event-driven and local campaigns
  • Social content and paid retargeting aligned to funnel stage
  • AI copy variants tested across segments automatically
See email marketing

Summer lead campaign · week 2

  • Email

    Awareness sequence · day 2

    46.2% open

  • WhatsApp

    Offer message · sent

    94% read

  • SMS

    Reminder · tomorrow 9 am

    Scheduled

This week

287

Leads

194

Qualified

£4.20

Cost/lead

Illustration · sample data

3Lead qualification

Only the right leads reach your team.

Every inbound lead is scored in real time against your qualification criteria. Leads that meet the threshold are routed to your sales team with a full activity history. Lower-scoring contacts enter an automated nurture path and are re-scored as they engage.

  • Custom scoring model built around your ICP
  • Real-time qualification on every channel submission
  • Instant sales alert with full lead context
  • Automatic nurture path for leads not yet ready
  • Re-scoring as engagement signals update
Learn about lead scoring

Lead qualification · today

Threshold: 60+
  • S

    Sarah K.

    Bloom & Co.

    94Hot
  • J

    James T.

    Ridgeway Retail

    71Warm
  • P

    Priya M.

    Nova Events

    42Nurture

2 leads routed to sales · 1 enrolled in nurture sequence

Illustration · sample data

Every tool your pipeline needs.

Find, attract, qualify and report - in one connected system.

Audience and targeting

  • ICP definitionBuild your ideal customer profile from real data.
  • Lookalike audiencesFind new prospects who match your best customers.
  • Behavioral segmentationGroup leads by actions and engagement, not just demographics.
  • Suppression listsProtect your domain by excluding unengaged contacts.
  • Third-party data enrichmentAppend firmographic and intent data to new leads.
  • Dynamic audience refreshSegments update automatically as new data arrives.

Campaign execution

  • Email lead campaignsAwareness and nurture sequences for cold and warm lists.
  • WhatsApp lead captureHigh-conversion conversations on the channel people prefer.
  • SMS lead campaignsInstant reach for time-sensitive or local offers.
  • Social content campaignsOrganic and paid content aligned to funnel stage.
  • AI copy testingSubject lines, CTAs and body copy tested automatically.
  • Landing page integrationCampaign traffic sent to purpose-built Yavun pages.

Qualification and routing

  • Custom lead scoringScore every submission against your own criteria.
  • Real-time qualificationLeads routed the moment they hit your threshold.
  • Sales team alertsHot leads sent to the right person instantly.
  • Lead activity timelineFull engagement history attached to every lead record.
  • Automated nurture enrollmentUnqualified leads placed in a drip sequence automatically.
  • Re-scoring on engagementScores update as leads open, click and revisit.

Reporting

  • Pipeline dashboardLive view of leads by stage, source and score.
  • Cost-per-lead trackingSee ROI across every channel and campaign.
  • Channel attributionKnow which channel generated each qualified lead.
  • Weekly pipeline reportPlain-English summary emailed to your team.

Audience brief to qualified pipeline in two weeks.

  1. 1

    ICP workshop

    We define who you are targeting and what a qualified lead looks like.

  2. 2

    Channel strategy

    We choose the right mix of email, WhatsApp, SMS and social for your audience.

  3. 3

    Campaign build

    Copy, creative and sequences built and tested before launch.

  4. 4

    Launch and qualify

    Campaigns go live; leads are scored and routed in real time.

  5. 5

    Report and refine

    Weekly report delivered; we optimise based on what the data shows.

Pairs well with:Landing PagesLead Capture FormsAudience SegmentationLead ScoringAI Marketing Automation

Questions, answered.

Still unsure? Talk to our team.

What industries does Yavun lead generation work for?

We run lead generation programmes across restaurants, events, ecommerce, nonprofits, real estate, education, travel, retail and professional services. The channel mix and qualification criteria differ by industry.

Do I need an existing email list to get started?

No. We can build a programme from scratch using inbound channels, paid social retargeting and organic content. If you have an existing list, we use it to accelerate results.

How do you define a qualified lead?

We agree the qualification criteria with you in the ICP workshop: job title, company size, intent signals, budget range or whatever is most relevant to your sales process. Only contacts that meet the threshold are passed to your team.

How long before I see the first qualified leads?

Most clients see their first qualified leads within seven days of campaign launch. Volume builds over four to six weeks as the system learns which messages and segments perform best.

Can Yavun lead generation work alongside my existing sales process?

Yes. Yavun integrates with your CRM and can hand off qualified leads via webhook, email alert or direct CRM sync. Your team picks up from the point where the qualification criteria are met.

What is included in the weekly pipeline report?

The report covers total leads, qualified leads, cost per lead by channel, top-performing messages and a list of the week's hot leads with activity summaries.

Ready to build a pipeline that fills itself?

Book a free call and we will map your current lead sources, show you where volume is being lost and propose a multichannel programme built around your ICP.

Book a free growth callExplore the platform