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Yavun

Loyalty marketing

Reward the customers who keep choosing you.

Loyal customers spend more, refer more, and cost less to serve. Yavun builds loyalty programs that recognize your best customers across email, WhatsApp and SMS - and give them genuine reasons to come back.

Loyalty tiers

1,920 members
  • Gold

    142

    8%

  • Silver

    538

    28%

  • Bronze

    1240

    64%

14 upgrades and 3 downgrades processed today

40% referrals

From recognized customers

2.5x LTV

Members vs. non-members

Illustration · sample data

Generic promotions treat your best customers the same as everyone else.

When every customer gets the same discount email, your highest spenders feel invisible. Loyalty programs that rely on punch cards or points apps get ignored. The result: your most valuable customers have no reason to choose you over a competitor offering the same deal.

  • 2.5x

    higher LTV

    loyalty program members vs. non-members on average

  • 40%

    referral uplift

    increase in referrals from recognized loyal customers

  • 60 days

    to first reward

    typical time from launch to first reward redemption

  • 3 tiers

    per program

    Bronze, Silver, Gold - or custom tiers you define

Sample data · illustrative

Managed service

We design and run your loyalty program

Our team defines the tier structure, builds the reward sequences and manages the ongoing recognition calendar - so your loyalty program runs without demanding your marketing team's time every week.

  • Tier structure and reward logic designed for your business
  • Recognition sequences across email, WhatsApp and SMS
  • Quarterly loyalty review with cohort analysis
  • Anniversary and milestone campaigns planned in advance
Book a free growth call

Self-serve platform

Build your loyalty program on Yavun

Use the Yavun platform to define tiers, assign customers automatically and send reward communications without building a separate loyalty app.

  • Tier assignment based on spend, orders or custom criteria
  • Automated reward notifications via email, WhatsApp or SMS
  • Loyalty dashboard showing members by tier and activity
  • One-click export for your CRM or POS integration
Explore the platform

1Tier management

Give your best customers a status worth keeping.

Yavun assigns customers to loyalty tiers based on the criteria that matter to your business - total spend, order frequency, referrals made, or a combination. Tier upgrades and downgrades happen automatically, and each transition triggers the right recognition message on the right channel.

  • Custom tier criteria: spend, frequency, referrals or hybrid
  • Automatic tier assignment and upgrade notifications
  • Tier downgrade warnings to re-engage at-risk members
  • VIP tier with manual assignment for key accounts
  • Tier badge display in email and WhatsApp headers
See audience segmentation

Loyalty tiers

1,920 members
  • Gold

    142

    8%

  • Silver

    538

    28%

  • Bronze

    1240

    64%

14 upgrades and 3 downgrades processed today

Illustration · sample data

2Reward delivery

Rewards that feel personal, not transactional.

Generic vouchers get ignored. Yavun personalizes rewards based on each customer's purchase history, preferred channel and current tier - delivering the right incentive at the moment it is most likely to drive a return visit.

  • Personalized reward offers based on purchase history
  • Channel delivery matched to each customer's preference
  • Time-limited offers to create urgency without pressure
  • Birthday and anniversary rewards on the right date
  • Reward redemption tracked back to purchase data
See email marketing

Reward queue · today

  • Birthday voucher

    Sarah K. · via Email

    Redeemed
  • Gold upgrade gift

    Marcus P. · via WhatsApp

    Sent
  • 1-year anniversary

    Chen W. · via SMS

    Scheduled

68%

Redemption

2.5x

LTV lift

40%

Referrals

Illustration · sample data

3Referral and advocacy

Turn loyal customers into your best acquisition channel.

A loyal customer who refers a friend is worth far more than either transaction alone. Yavun builds referral mechanics into the loyalty program - asking for referrals at the right moment, rewarding successful introductions, and tracking which advocates bring the highest-quality new customers.

  • Referral ask timed to peak satisfaction moments
  • Personalized referral links tracked per customer
  • Reward for both the referrer and the new customer
  • Advocate leaderboard for programs that benefit from social proof
  • Referral attribution tied to acquisition source data
See upsell and referrals

Top advocates · this quarter

16 active
  • S

    Sarah K.

    8 referrals · Gold

    £640
  • M

    Marcus P.

    5 referrals · Gold

    £380
  • C

    Chen W.

    3 referrals · Silver

    £210

Sample data - illustrative only

Illustration · sample data

Everything a modern loyalty program needs.

Tiers, rewards, referrals, and recognition - all running automatically.

Tier management

  • Custom tier criteriaDefine tiers by spend, orders, referrals or a combination.
  • Automatic assignmentCustomers move between tiers as their behavior changes.
  • Upgrade notificationsCelebrate tier upgrades on the customer's preferred channel.
  • Downgrade preventionEarly warnings and re-engagement offers before a tier is lost.
  • VIP manual tierAssign key accounts to a top tier regardless of criteria.

Rewards

  • Personalized offersRewards matched to each customer's purchase history.
  • Birthday rewardsAutomatic birthday message with a personalized incentive.
  • Anniversary rewardsFirst purchase anniversary recognition sent on the right date.
  • Time-limited vouchersUrgency-driven offers with clear expiry and simple redemption.
  • Redemption trackingSee which rewards drive purchases and which get ignored.
  • Multi-channel deliveryRewards sent via email, WhatsApp or SMS based on preference.

Referrals

  • Referral ask timingRequest referrals at peak satisfaction, not at random.
  • Unique referral linksTrackable personal link for every loyalty member.
  • Two-sided rewardsIncentivize both the referrer and the new customer.
  • Referral attributionTie new customers back to their advocate source.

Reporting

  • Tier distributionSee how many customers are in each tier and trending up or down.
  • Loyalty LTVCompare lifetime value of loyalty members vs. non-members.
  • Reward ROIRevenue generated per reward type and tier.
  • Advocate performanceWhich customers refer the most and bring the highest-value new buyers.

Loyalty program live in three weeks.

  1. 1

    Program design

    We define your tier structure, reward logic and referral mechanic in a single workshop.

  2. 2

    Data setup

    Customer data is imported, scored and assigned to their starting tier.

  3. 3

    Sequence build

    Welcome, upgrade, reward and referral sequences are built and reviewed.

  4. 4

    Launch

    The program goes live; members receive their welcome message; reporting is active from day one.

Questions, answered.

Still unsure? Talk to our team.

Do I need a loyalty app to run this?

No. Yavun delivers loyalty communications via email, WhatsApp and SMS - no separate app required. Customers engage through channels they already use, which increases participation rates compared to dedicated apps that require a download.

How are loyalty tiers assigned?

You define the criteria - typically total spend in a rolling 12-month window, number of orders, or a weighted combination. Yavun recalculates every customer's tier daily and triggers the appropriate notification when someone moves up or is at risk of dropping down.

Can the loyalty program work for both online and offline purchases?

Yes, if your offline purchase data is available in a connected CRM or CSV format. We import it on a schedule so in-store purchases count toward tier thresholds and loyalty sequences are triggered correctly.

What kind of rewards work best?

Rewards that feel personal and relevant outperform generic discounts. Yavun uses purchase history to suggest rewards - a free add-on related to a past purchase, early access to a new product line, or a birthday reward timed to the right date typically drive higher redemption than a flat percentage off.

How do referral links work?

Each loyalty member gets a unique referral link. When a new customer signs up or purchases using that link, both the referrer and the new customer receive their reward automatically. Attribution is recorded so you can track which advocates bring the most valuable new customers.

Can we run the loyalty program alongside regular promotional campaigns?

Yes. Loyalty communications use separate sequences from promotional sends. Frequency capping ensures members are not over-messaged - loyalty messages take priority over generic promotional sends for customers in active tier or reward windows.

Ready to give your best customers a reason to stay?

Book a free call and we will review your current customer base, identify your top tier candidates, and design a loyalty program structure that fits your business model.