Upsell and referrals
The highest-margin growth comes from customers who already trust you. Yavun builds upsell sequences and referral programs that increase average order value and turn happy customers into a reliable acquisition channel.
Post-purchase upsell · day 1
Day 1 - Email
Product upgrade offer · 15% off
Day 4 - WhatsApp
Personalized bundle suggestion
Day 14 - SMS
Final upgrade reminder
23%
AOV lift
14d
Best window
4.2x
ROAS
3.5x conversion
Referred vs. cold leads
23% AOV lift
From timed upsell sequences
Illustration · sample data
Every satisfied customer is a potential second sale, a potential upgrade, and a potential referral. Without a structured approach, those opportunities disappear because the timing is wrong, the message is too generic, or the ask never comes at all.
23%
AOV increase
average order value lift from timed upsell sequences
3.5x
conversion rate
referred customers convert at a higher rate than cold leads
14 days
post-purchase window
optimal timing for the first upsell ask
60%
lower CAC
referral customers cost less to acquire than paid channels
Sample data · illustrative
Managed service
Our team identifies your upsell opportunities, designs the sequences, and manages the ongoing referral program - including tracking, reward delivery and monthly reporting.
Self-serve platform
Use the Yavun platform to build upsell sequences triggered by purchase events and set up referral links that track new customers back to their source automatically.
1Upsell sequences
An upsell that arrives too soon feels pushy. One that arrives too late misses the window. Yavun times upsell messages based on each customer's purchase pattern - identifying when they are most likely to be open to an upgrade or add-on and delivering it on the channel they respond to.
Post-purchase upsell · day 1
Day 1 - Email
Product upgrade offer · 15% off
Day 4 - WhatsApp
Personalized bundle suggestion
Day 14 - SMS
Final upgrade reminder
23%
AOV lift
14d
Best window
4.2x
ROAS
Illustration · sample data
2Cross-sell campaigns
The most effective cross-sell message does not feel like a sales pitch - it feels like useful information. Yavun uses purchase history and product affinity data to identify which complementary products each customer is most likely to want, then surfaces them at the right point in the post-purchase journey.
Cross-sell recommendations
AI-matchedPremium add-on
Extended warranty
Training bundle
Based on 90-day order affinity patterns
Illustration · sample data
3Referral programs
Referral programs fail when the ask comes at the wrong moment, the reward is too small, or the process is too complicated. Yavun builds referral mechanics that ask at peak satisfaction, reward both sides, and make sharing as easy as forwarding a WhatsApp message.
Referral program · this month
16 active linksSarah K.
8 referred · 6 converted
Marcus P.
5 referred · 4 converted
Chen W.
3 referred · 2 converted
Sample data - illustrative only
Illustration · sample data
Upsell, cross-sell, and referrals - running automatically from purchase data.
Purchase analysis
We review your order history to identify upsell opportunities and product affinity patterns.
Program design
Upsell sequences, cross-sell triggers and referral mechanics are designed and reviewed with you.
Build and connect
Sequences are built in Yavun and connected to your order management or CRM data.
Launch and track
Programs go live; revenue attribution is active from the first transaction.
Still unsure? Talk to our team.
Yavun analyzes your historical order data to identify product affinity patterns - which products customers who bought a specific item tend to buy next, and at what interval. If you have a product catalog connected, we can also use category and price-point proximity to build recommendations.
It depends on the product category. For consumables, the optimal window is typically 7-14 days post-purchase when the customer is still engaged but has had time to use the product. For higher-consideration items, 30-45 days often works better. We configure the delay based on your specific category.
Each customer gets a unique URL that includes their referrer ID. When a new customer uses that link to sign up or purchase, both the referrer and the new customer are credited automatically. The referral is tracked regardless of whether the new customer converts immediately or returns later.
The reward needs to feel meaningful relative to what you are asking the customer to do. For products under £50, a 10-15% discount or equivalent credit on both sides typically performs well. For higher-value products, a fixed monetary reward is often more motivating than a percentage.
Yes. Yavun's frequency capping prevents customers from receiving too many messages in a short window. The priority order is configurable - typically service messages, then loyalty, then upsell, then promotional.
Yes, though the mechanics differ. B2B referral programs work best as a direct ask combined with a case study or social proof piece, rather than a generic share link. We adapt the referral sequence to match your sales cycle and the nature of the relationship.
Book a free call and we will analyze your current purchase data, identify your top upsell opportunities, and design a referral program that fits how your customers already share.