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Yavun

Follow-up automation · email, WhatsApp & SMS

Every lead followed up. Every time.

Yavun sends the follow-up the moment someone inquires, books or buys - across email, WhatsApp or SMS - so your team never loses a lead to a slow reply and every customer hears from you while the decision is fresh.

Instant follow-up · fired8 seconds ago

Trigger

Form submitted · “Get a free quote”

Contact: Priya S. · priya@domain.com

WhatsApp sent ✓

“Hi Priya, thanks for reaching out! I've received your quote request and will send details within 2 hours…”

Team notified

Slack alert sent to #sales-team

Response time: 8 s · Industry avg: 40+ hrs

Under 60 s first reply

Industry avg: 40+ hrs

3x more replies

Within minutes vs. next day

Illustration · sample data

The average business takes more than 40 hours to follow up a new lead - by then, it is usually too late.

Prospects who fill in a form or send an inquiry expect a response within minutes, not days. When your team is busy, leads pile up and the fastest competitor wins. Automated follow-up removes the lag completely - the response goes out in seconds, every time, on the channel the contact prefers.

  • < 60 s

    first reply time

    vs. industry average of 40+ hours

  • 3x

    more replies

    When follow-up fires within minutes vs. next day

  • 0

    missed inquiries

    Every trigger fires automatically - nothing slips

  • Auto

    stop on reply

    Sequence pauses the moment the contact responds

Sample data · illustrative

Managed service

We set up and run your follow-up flows

Our team audits your current follow-up gaps, writes the messages, builds the flows in Yavun and monitors response rates so every inquiry type gets the right reply.

  • Follow-up audit: where leads are currently going cold
  • Messages written for each inquiry type and channel
  • Flows built and tested in Yavun
  • Monthly review with open and reply rate reporting
Book a free growth call

Self-serve platform

Build follow-up flows yourself in Yavun

Connect your forms, booking tools and CRM to Yavun, set the trigger and the message, and the follow-up fires automatically every time - with no manual intervention.

  • Connect forms, bookings and CRM events as triggers
  • First message fires within seconds of the trigger
  • Multi-step: follow up again if no reply after 48 hours
  • WhatsApp, email and SMS from the same flow
Explore the platform

1Instant response

First message out in seconds, not hours.

The moment a lead fills in a form, books a call or sends an inquiry, Yavun fires the first follow-up automatically - personalized with their name, the specific thing they inquired about and a clear next step. No waiting for a team member to see it in their inbox. No lag while someone drafts a reply. The contact hears from you while the decision is still fresh.

  • Trigger fires on form submit, booking confirmation or CRM event
  • First message personalized with name and inquiry details
  • Channel selected from their preference or your default
  • Sent within seconds of the trigger event
  • Team notified simultaneously so they can follow up live
See lead capture forms
Instant follow-up · fired8 seconds ago

Trigger

Form submitted · “Get a free quote”

Contact: Priya S. · priya@domain.com

WhatsApp sent ✓

“Hi Priya, thanks for reaching out! I've received your quote request and will send details within 2 hours…”

Team notified

Slack alert sent to #sales-team

Response time: 8 s · Industry avg: 40+ hrs

Illustration · sample data

2Multi-step follow-up

If they don't reply, Yavun follows up again - automatically.

One message is rarely enough. Yavun's follow-up automation sends a second message if there's no reply after 48 hours, a third on a different channel after five days and a final check-in after two weeks. Each message is written to a different angle so the contact hears a reason to respond, not just another nudge. And when they do reply, the sequence stops and your team is notified.

  • Day 1: instant first reply on preferred channel
  • Day 3: second follow-up if no reply - different angle
  • Day 7: try a second channel (WhatsApp if email, or SMS)
  • Day 14: final check-in before sequence exits
  • Sequence stops the moment a reply or booking is received
  • Team notified on any reply with full contact context
See drip campaigns
Follow-up sequence · Priya S.Step 2 waiting
✓

Now · WhatsApp

Instant reply sent

2

Day 3 · Email

No reply — second angle

3

Day 7 · WhatsApp

Try second channel

4

Day 14 · SMS

Final check-in

Sequence stops automatically on reply or booking

Illustration · sample data

3Re-engagement

Win back contacts who went quiet months ago.

Not every lead converts the first time. Yavun tracks how long contacts have been inactive and can enroll them in a re-engagement sequence automatically - a light-touch message on a new angle, a relevant piece of content or a time-limited offer. Contacts who respond are moved back into the active pipeline; those who don't are marked dormant and suppressed from further sends to protect deliverability.

  • Inactivity trigger: no engagement in 30, 60 or 90 days
  • Re-engagement copy written to a different angle than the original
  • Short sequence: two to three touches, then exit if no response
  • Responders moved back to active pipeline automatically
  • Non-responders suppressed to protect deliverability
See customer retention
Re-engagement · 30–90 day inactive18 enrolled
S

Sarah K.

Dormant 62 days

Re-engaged
L

Lee H.

Dormant 45 days

Opened email
O

Omar F.

Dormant 91 days

No response
N

Nina B.

Dormant 38 days

Booked call

6 of 18 re-engaged · 3 booked

Illustration · sample data

Follow-up automation for every stage of the customer journey

First inquiry to re-engagement of a cold lead - Yavun handles the follow-up so your team handles the conversations.

Triggers

  • Form submit triggerFollow-up fires on any Yavun form completion.
  • Booking triggerConfirmation and reminder sent on booking.
  • CRM event triggerStage change or tag in CRM starts the flow.
  • WhatsApp inboundInbound message triggers an instant reply.
  • Inactivity triggerNo engagement in N days starts re-engagement.
  • Purchase triggerPost-purchase follow-up on order confirmation.

Messaging

  • Personalisation tokensName, product, inquiry type in every message.
  • Multi-channel deliveryEmail, WhatsApp and SMS from one flow.
  • Channel fallbackTry a second channel if the first goes unread.
  • Two-way WhatsAppReplies handled and routed to your team.
  • Template libraryPre-approved follow-up templates by inquiry type.
  • Reply detectionSequence pauses the moment a reply arrives.

Flow logic

  • Delay rulesSet follow-up timing in hours or days.
  • If-replied branchSequence stops or changes path on reply.
  • If-booked exitFlow exits when a booking is confirmed.
  • Escalation alertNotify team if no reply after final step.
  • SuppressionDo not follow up opted-out or recently contacted.
  • Business hoursFollow-ups fire only during set hours.

Reporting

  • Reply rate per stepWhich message gets the most responses.
  • Conversion trackingHow many follow-ups led to a booking or sale.
  • Channel comparisonEmail vs. WhatsApp vs. SMS reply rates.
  • Speed-to-reply reportAverage time from trigger to first contact reply.

From follow-up gap to live automation in three days

  1. 1

    Audit

    We map every inquiry type and identify where follow-up is currently missing or slow.

  2. 2

    Copy

    Each message is written for the specific inquiry type, channel and step.

  3. 3

    Build

    Flows built in Yavun, triggers tested and preview confirmed with you.

  4. 4

    Go live

    Automation launches; first week monitored for reply rates and delivery.

Questions, answered.

Still unsure? Talk to our team.

How fast does the first follow-up fire?

Within seconds of the trigger event - a form submit, a booking confirmation, a CRM stage change. There is no manual step between the trigger and the send.

Can I personalise the follow-up message with what the contact inquired about?

Yes. Yavun passes the form field data - name, product, inquiry type, location - into the message as personalization tokens. Every contact gets a message that references their specific inquiry, not a generic reply.

What happens when the contact replies?

The sequence pauses immediately. The reply is logged in Yavun and written to their CRM record. Your team is notified with the contact's full engagement history so they can pick up the conversation with full context.

Can I follow up on WhatsApp without the contact having messaged me first?

For outbound WhatsApp messages, you need an opted-in contact and a WhatsApp-approved template. If the contact has opted in, Yavun can send the follow-up automatically. Template approval is handled during setup.

Can the same contact be in a follow-up flow and a drip campaign at the same time?

Yes, with frequency capping in place. You set a maximum number of messages per day, and Yavun prioritises the most relevant flow when multiple are active for the same contact.

Does follow-up automation work for post-purchase as well as pre-sale inquiries?

Yes. Yavun can trigger a follow-up on a purchase event - a thank-you, a delivery update, a review request or an upsell sequence - as well as on pre-sale inquiries. The flow logic is the same; the copy and goal differ.

Ready to follow up every lead in seconds?

Book a free call and we will audit where your current follow-up process is slowest, show you what automated flows look like for your inquiry types and estimate how many leads you are currently losing to slow replies.