Marketing analytics
Scattered dashboards across four channels do not tell you what is working. Yavun connects your email, WhatsApp, SMS and social data into a single analytics view and shows you exactly where your marketing budget is generating returns.
Multi-touch attribution
Last 30 daysSMS
18%£5,860Social
15%£4,880Total attributed revenue: £32,580 (sample)
48h to insight
First actionable report
4 channels
Connected in one view
Illustration · sample data
Email analytics in one tool, WhatsApp in another, social in a third. No single view of the customer journey across channels means you are optimizing each channel in isolation - and missing the interactions between them that actually drive conversions.
4 channels
connected in one view
email, WhatsApp, SMS and social in a single dashboard
48 hours
to first insight
typical time from data connection to first actionable report
30%
budget reallocation
average shift in spend after first attribution analysis
1 report
for your whole team
marketing, sales and leadership reading the same numbers
Sample data · illustrative
Managed service
Our team connects your data sources, builds the attribution model and delivers a monthly analytics report your whole team can act on - no data engineering required on your side.
Self-serve platform
Yavun consolidates performance data from every campaign you run through the platform into a single analytics view - with attribution, cohort analysis and channel comparison built in.
1Channel attribution
Last-click attribution gives all the credit to the final touchpoint and ignores every interaction before it. Yavun uses multi-touch attribution to distribute credit across the channels that contributed to a conversion - so you can see which combinations of email, WhatsApp, SMS and social actually close customers.
Multi-touch attribution
Last 30 daysSMS
18%£5,860Social
15%£4,880Total attributed revenue: £32,580 (sample)
Illustration · sample data
2Cohort analysis
A single average metric hides everything important. Yavun's cohort analysis breaks your customer base into acquisition groups and tracks how each cohort's engagement, purchase frequency and lifetime value develops month by month - so you can see which acquisition sources bring customers who actually stay.
Cohort retention
| Cohort | M1 | M3 | M6 | LTV |
|---|---|---|---|---|
| Aug 2024 | 100% | 74% | 61% | £284 |
| Sep 2024 | 100% | 71% | 58% | £261 |
| Oct 2024 | 100% | 78% | - | £302 |
Sample data - illustrative only
Illustration · sample data
3AI-assisted insights
Most analytics dashboards show you what happened. Yavun's AI layer analyzes patterns across your campaign and customer data to surface what is worth acting on - which segments are under-performing, which channels are over-spending, and which campaigns should be scaled.
AI insights · this week
Email open rate dropped 18% vs. 4-week avg on Mondays
Gold tier customers drove 41% of total revenue this week
WhatsApp cost-per-conversion is 2.1x lower than email this month
Sample data - illustrative only
Illustration · sample data
Attribution, cohorts, AI insights, and reporting - connected across all four channels.
Data audit
We map every active channel and data source: which platform, what metrics, how data is currently stored.
Connection setup
Yavun connects to your email, WhatsApp, SMS and social accounts and begins pulling historical data.
Attribution model
We configure the attribution model that matches your sales cycle length and channel mix.
Dashboard build
Your unified dashboard and stakeholder reports are built and reviewed.
Insights handover
First monthly review delivered with prioritized recommendations your team can act on immediately.
Still unsure? Talk to our team.
Email, WhatsApp, SMS and social media - all four channels Yavun manages. If you have campaigns running outside Yavun, we can also import performance data from other platforms via CSV or API to include them in the unified view.
Multi-touch attribution assigns a share of conversion credit to every channel that a customer interacted with before converting - not just the last one. The weight each touchpoint receives depends on the model you choose: linear distributes equally, time-decay weights recent interactions more heavily, and position-based gives more weight to the first and last touch.
We can import up to 24 months of historical campaign data from connected platforms. The further back the data goes, the more accurate the cohort and attribution models become from day one.
No. The managed service handles analysis and delivers recommendations in plain language. The platform dashboard is built for marketing teams, not data engineers - key metrics are surfaced without requiring you to write queries or configure reports manually.
Yes. Yavun exports clean, structured data to CSV, Google Sheets, or via API to tools like Looker, Metabase or Tableau. If your team already uses a BI tool, we can feed Yavun's attribution and cohort data directly into it.
Yavun's AI layer monitors your campaign and customer data for statistically significant patterns - changes in open rates, conversion rates, segment behavior and channel performance. When a pattern crosses a significance threshold, it is surfaced as an insight with an explanation and a suggested action.
Book a free call and we will audit your current data setup, identify the biggest gaps in your attribution model, and show you what a connected analytics view looks like for your channel mix.