Campaign reporting
A report full of numbers is not the same as insight. Yavun delivers campaign reporting across email, WhatsApp, SMS and social that tells your team what worked, what did not, and what to do differently next time.
Campaign performance · week 12
All channelsOpen
44.2%
CTR
6.8%
Conv.
2.1%
Open
91.4%
CTR
18.3%
Conv.
5.8%
SMS
£2,140Open
76.1%
CTR
9.4%
Conv.
3.2%
3 actions
Per report
Weekly
Report cadence
Illustration · sample data
Open rates, click rates, delivery rates - every platform gives you the same numbers but none of them explain what those numbers mean for your next decision. Without context and comparison, campaign data is just noise.
Weekly
report cadence
delivered every Monday for the previous week's campaigns
4 channels
in one report
email, WhatsApp, SMS and social performance side by side
3 actions
per report
prioritized recommendations your team can act on immediately
15 minutes
to read and act
designed for time-poor marketing and leadership teams
Sample data · illustrative
Managed service
Our team pulls data from all active channels, interprets the results in plain language, and delivers a weekly report with specific recommendations for the next campaign cycle.
Self-serve platform
Every campaign you run through Yavun generates a performance report automatically - with channel comparison, audience breakdown and trend data available as soon as the campaign closes.
1Campaign performance
Yavun reports go beyond open and click rates to show the metrics that connect campaign activity to business outcomes - revenue per send, cost per conversion, and the share of total pipeline each campaign contributed. Every number is shown with context: how it compares to the previous period and whether the difference is significant.
Campaign performance · week 12
All channelsOpen
44.2%
CTR
6.8%
Conv.
2.1%
Open
91.4%
CTR
18.3%
Conv.
5.8%
SMS
£2,140Open
76.1%
CTR
9.4%
Conv.
3.2%
Illustration · sample data
2Audience breakdown
Aggregate campaign metrics hide the segments that are over-performing and under-performing. Yavun breaks every report down by audience segment so you can see which customer groups are engaging most, which are declining, and which need a different approach.
Audience breakdown
Active (0-30d)
2,840Warm (31-90d)
1,620Lapsed (90d+)
1,080At-risk
420Sample data - illustrative only
Illustration · sample data
3Actionable recommendations
Every Yavun report closes with a prioritized action list - specific changes to subject lines, audience segments, send times or channel mix that the data supports. The recommendations are specific enough to act on immediately, not general advice that requires further analysis before anything can change.
Weekly report · 3 actions
Recommended actions
Move Tuesday sends to Thursday - peak engagement window
Re-engage lapsed segment with 15% win-back offer
Shift 20% of SMS budget to WhatsApp - lower cost/conv.
£16k
Total revenue
+8%
vs last week
4 ch.
Covered
Illustration · sample data
Performance, audience, actions, and trends - in a format your team will actually read.
Channel audit
We review all active campaigns and channels to define which data feeds into the report.
Report template
A report structure is built for your business: metrics chosen, audience segments defined, benchmark periods set.
Automation setup
Yavun is configured to pull campaign data and generate the report automatically after each send.
First delivery
Your first report arrives with a walkthrough call to explain the findings and agree on the action list.
Still unsure? Talk to our team.
Every campaign run through Yavun across email, WhatsApp, SMS and social. If you are running campaigns outside Yavun, we can include performance data from those platforms via CSV or API, though attribution is more limited for external campaigns.
The standard cadence is weekly for campaign performance and monthly for trend and cohort analysis. Both cadences are configurable if your campaign schedule requires a different rhythm.
Recommendations are drawn from the data patterns in each report - underperforming subject lines compared to your own historical benchmarks, engagement drops in specific segments, send times that differ from peak engagement windows. They are written by the Yavun team, not generated automatically, so they reflect the actual context of your campaigns.
Yes. Every report exports to a clean PDF format designed to be shared with non-technical stakeholders. Key metrics are presented with plain-language context, not raw numbers that require interpretation.
We use three benchmarks in parallel: your own historical performance (most relevant), industry averages for your sector and channel mix, and Yavun aggregate data across comparable businesses. The combination shows whether you are improving, where you stand vs. your sector, and whether the sector itself is changing.
A poor-performing campaign generates a diagnosis, not just a data table. The report identifies the most likely cause - audience mismatch, timing, subject line, or offer - and includes a specific recommendation to test in the next send. The goal is to recover the investment, not just document the shortfall.
Book a free call and we will review one of your recent campaigns, show you what a Yavun report would have surfaced, and set up the reporting structure that gives your team clarity every week.