Conversion optimization · email, landing pages & forms
Yavun analyzes where prospects drop off across your emails, landing pages and forms - then tests changes that turn a higher share of your existing audience into customers, without spending more on ads.
Funnel audit · illustration
Conversion rate per step
Sample data · illustration only
95% confidence
Before declaring a winner
2–3× uplift
On funnel steps with drop-off
Illustration · sample data
If your landing page converts at 3% and you double traffic, you get twice the leads at twice the cost. If you lift conversion to 6% with the same traffic, you get twice the leads at no extra cost. Optimising what you already have is almost always the higher-return move.
2–3×
typical uplift
On funnel steps with identified drop-off issues
0
extra ad spend needed
More from traffic and leads you already have
95%
confidence threshold
Tests run to statistical significance before declaring winners
Every
channel optimised
Email, landing page and form in one programme
Sample data · illustrative
Managed service
Our team reviews your full funnel - email CTAs, landing pages and forms - identifies the highest-impact drop-off points and runs structured tests to lift conversion systematically.
Self-serve platform
Use Yavun's built-in A/B testing to run subject line, CTA and landing page variants - Yavun picks the winner automatically and rolls it out when statistical significance is reached.
1Funnel audit
Before running a single test, Yavun maps the conversion rate at every step of your funnel - email open to click, click to landing page, landing page to form submit, form to thank-you. Each step with a rate below benchmark is flagged as a priority. You see exactly where the funnel leaks before deciding what to fix first.
Funnel audit · illustration
Conversion rate per step
Sample data · illustration only
Illustration · sample data
2A/B testing
Yavun runs structured A/B tests on the assets with the highest conversion impact: email subject lines, CTA copy, button color, headline copy on landing pages and form length. Each test runs until statistical significance is reached, then the winner is rolled out automatically. No gut decisions, no inconclusive tests stopped too early.
A/B test · illustration
CTA copy test — landing page
Subject: CTA button copy · Goal: form submit
“Book a free call”
“See how it works”
Sample data · illustration only
Illustration · sample data
3Conversion uplift
A 10% lift on your email click rate, a 15% lift on landing page conversion and a 20% reduction in form abandonment compound into a significantly better overall funnel - without any increase in ad spend. Yavun tracks the before-and-after conversion rate at each stage so you can see the cumulative uplift as tests roll out.
Conversion uplift · illustration
Before vs. after optimisation
| Step | Before | After | Lift |
|---|---|---|---|
| Email click rate | 3.1% | 4.8% | +55% |
| Landing page conv. | 2.9% | 5.4% | +86% |
| Form completion | 61% | 78% | +28% |
Sample data · illustration only
Illustration · sample data
From the audit that finds the leak to the test that proves the fix - all tracked inside Yavun across every channel.
Audit
We map conversion rates at every funnel step and flag the highest-impact drop-off points.
Test design
We write and design the variant for the highest-priority test.
Run
Test goes live in Yavun; traffic split equally until significance is reached.
Roll out
Winner deployed; next test queued from the optimization roadmap.
Still unsure? Talk to our team.
The first meaningful test result typically comes within two to four weeks, depending on your traffic volume. Higher-traffic assets reach statistical significance faster. The audit findings are available within the first week.
Rarely. Most meaningful conversion lifts come from copy changes, CTA placement, form length and trust signals - all of which can be tested without rebuilding the page. We identify what to change before recommending any structural rebuild.
It depends on the funnel step and industry. A landing page converting cold traffic at 3–5% is typical; a warm lead follow-up landing page should be higher. The audit benchmarks your rates against your specific industry and traffic source so you have a realistic target.
Yavun's A/B testing covers email subject lines, CTAs and Yavun-hosted landing pages natively. For pages hosted on your own site, we integrate via script or work alongside your existing CMS - our team will advise on the best approach for your setup.
We recommend running one test per asset at a time so results are clean and attributable. With multiple high-traffic assets, several tests can run in parallel - one per landing page, one on email subject lines - without contaminating results.
An inconclusive test is still useful - it tells you the tested element is not a meaningful lever, so you move to the next priority. We track all inconclusive tests in the history log so you never repeat them.
Book a free call and we will audit your current funnel, show you where the biggest drop-off is and estimate the revenue impact of lifting conversion at that step.