Education
Fill your intake. Reach the right students.
We help EdTech platforms, training providers and schools run the campaigns that attract prospective students, convert inquiries and build the audience that fills the next cohort.
Three ways education providers grow with Yavun.
Whether you are selling a course, marketing a school or selling a product to institutions, the underlying challenge is the same: reaching the right people with the right message.
- EdTech and online learningRun free masterclasses and webinars that attract your target audience, then convert attendees into paying students through a structured email and WhatsApp follow-up sequence.
- Training and upskilling providersFill professional development programs through outbound campaigns, taster events and nurture sequences that move prospective learners from interest to application.
- Schools and collegesRun open day and admissions campaigns that reach parents and prospective students across social, email and WhatsApp, turning interest into applications.
- Selling to institutionsReach school district leaders, procurement teams and college administrators with B2B email campaigns that put your product in front of decision-makers.
The playbook that fills courses: run a free event, then follow up until they enroll.
The most effective education marketing is not a single campaign. It is a sequence: attract with a free event, capture interest, follow up consistently, and make enrollment easy.
Step 01
Run a free event
A free masterclass, webinar or open day brings in your target audience at no commitment. Social promotion and email to your existing list fills the room.
Social + EmailExample
Free masterclass: How to break into UX design in 2025
Step 02
Capture every interested lead
Attendees and registrants who do not convert immediately are captured into a list. A WhatsApp opt-in during or after the event moves them to your highest-engagement channel.
WhatsApp + EmailExample
Reply YES to get the course guide and next cohort dates
Step 03
Nurture with the right sequence
A timed follow-up sequence delivers social proof, answers objections and shares success stories. Each message moves the prospect one step closer to applying.
Email + WhatsAppExample
What our last cohort achieved - and how to join the next one
Step 04
Convert at the right moment
An early-bird offer, a limited-seats alert or a deadline reminder creates urgency at the right point in the sequence, when intent is highest.
SMS + WhatsAppExample
Only 6 seats left for the September cohort - apply by Friday
Step 05
Welcome and prepare new students
A confirmed enrollment triggers an onboarding sequence: what to expect, where to go, who to contact. A prepared student is more likely to stay.
Email + WhatsAppExample
Your September cohort starts in 7 days - here is everything you need
Education providers have an audience problem, not a product problem.
The courses are good. The schools are excellent. The challenge is reaching the right people, following up consistently and filling seats before the window closes.
01No system for converting event attendees
A free webinar or open day attracts interested people. Without a follow-up sequence, most of them disappear. The event generates the lead; the sequence converts it.
02Inconsistent follow-up on enquiries
A prospective student or parent asks about a course or admissions. If the reply is slow or the follow-up stops after one email, the lead goes cold and enrolls somewhere else.
03No owned audience
Relying on social reach or word of mouth to fill each intake means starting from scratch every time. An email and WhatsApp list of warm, interested people is the most valuable asset a course provider can build.
04B2B outreach to institutions is hard to do consistently
Reaching procurement teams, district leaders and school administrators requires relevance and consistency. A county-by-county or segment-by-segment email program makes it repeatable.
05Campaigns are one-off, not sequential
A single email rarely fills an intake. A sequence that educates, builds trust and creates urgency over several weeks is what converts. Most providers never build one.
06No re-engagement for past enquirers
Prospective students who expressed interest six months ago and did not enrol are warm leads. A well-timed re-engagement campaign ahead of the next intake is one of the most cost-effective messages an education provider can send.
Three channels. One funnel that fills courses.
Social, WhatsApp and email each do a different job in the education marketing funnel. Here is how they work together.
Email
Build the audience, run the sequence
Email is where the nurture happens: the follow-up after the event, the objection-handling series, the early-bird offer and the re-engagement of past enquirers.
- Post-event follow-up sequences
- Course information and social proof series
- Early-bird and deadline campaigns
- Re-engagement for past enquirers
WhatsApp
The fastest path from interest to enrollment
WhatsApp is where decisions get made. A prospective student who opts in after a free event and receives a personal-feeling message is far more likely to apply than one left in an email sequence alone.
- Post-event opt-in and course guide delivery
- Personal follow-up from the admissions team
- Seat availability and deadline reminders
- Quick Q&A for prospective students
Social
Reach new audiences before they start searching
Social content builds the brand awareness that makes every other channel more effective. Free event promotion, student success stories and behind-the-scenes content attract the audience before they know they need the course.
- Free event and masterclass promotion
- Student outcome and success content
- Course launch and new cohort announcements
- B2B thought leadership for institution-facing products
Zum
ridezum.com
Zum - School district outreach
Safe, connected rides for your district
With back-to-school season approaching, Zum is helping districts like yours reduce cost and improve on-time performance.
7.5K+
schools served by Zum across 19 U.S. states
School and state figures published by Zum on ridezum.com
Customer story
How Zum reaches school districts across the U.S.
Zum reimagines the ride to school for districts and families across America. Yavun plans and runs their email programme, reaching public school districts and private schools county by county - with separate campaigns timed to each region's school-year calendar.
- Separate campaigns for public districts and private schools
- Timing mapped to each county's admissions and budget calendar
- Campaign copy, scheduling and performance tracking
Free events as a marketing channel
A masterclass is your highest-converting lead source.
A free online event brings your ideal student to you at the moment they are actively exploring options. The event builds trust. The follow-up sequence does the selling. We plan both.
- Social and email promotion to fill the event
- WhatsApp opt-in during the session
- Timed email and WhatsApp follow-up sequence
Illustration · sample messages
WhatsApp for education marketing
The channel prospective students already use for decisions.
When a prospective student opts into WhatsApp after a free event, they are raising their hand. A well-timed, personal-feeling message in that moment - with the course guide, cohort dates and a seat availability update - converts at a rate that email alone cannot match.
- Post-event opt-in and course information delivery
- Cohort date and availability updates
- Admissions team follow-up flows
Illustration · sample messages
B2B outreach to schools and institutions
Reach the people who make purchasing decisions in education.
School administrators, district procurement teams and college leadership respond to well-timed, relevant email campaigns - not cold calls. A county-by-county or segment-by-segment programme puts your product in front of decision-makers at the right point in their year.
- Segmented outreach to districts and private schools
- Timing mapped to school-year and budget calendars
- Follow-up sequences for warm leads
Illustration · sample messages
Questions, answered.
Can you help us fill our next course intake?
Yes. We build the free event promotion, post-event follow-up sequences and nurture campaigns that convert interested prospects into enrolled students.
We run free webinars but few attendees convert. Can you help?
Yes. The event gets people in the room. The follow-up sequence is what converts them. We plan and run the email and WhatsApp sequence that starts immediately after the event ends.
Can you help us reach school districts and institutions with B2B email?
Yes. We plan and run outreach programs to educational institutions - segmented by school type, region and timing - so your message reaches decision-makers when it matters.
Do you work with both EdTech platforms and traditional schools?
Yes. We work with online course providers, training companies, schools and colleges, as well as companies selling products and services to educational institutions.
Can you help us build an audience we own, not just rely on social reach?
Yes. Building an email and WhatsApp list of warm, interested prospects is one of the most valuable things an education provider can do, and we set up the capture flows and sequences that grow it consistently.