Retail
More footfall, more repeat buyers, more reasons to come back.
We help retailers reach the right shoppers, move stock during key seasons and keep loyal customers coming back long after the sale.
- Fashion & apparel
- Health & beauty
- Grocery & food
- Home & lifestyle
- Sport & outdoor
- Consumer electronics
- Toys & kids
- Specialty & gifting
Marketing for every trading season, planned ahead.
Retail runs on a calendar. We plan campaigns around your key dates, not around when someone finds time to write them.
Feb – Aug
Spring / Summer
- New season launch emails
- Easter gifting guides
- Summer sale kick-off SMS
Jul – Sep
Back to School
- Essentials bundles campaign
- Student loyalty drive
- Last-chance stock alerts
Oct – Nov
Black Friday
- VIP early-access emails
- Countdown SMS sequence
- Cyber Monday follow-up
Nov – Jan
Christmas & Gifting
- Gift guide series
- Last order date reminders
- January clearance campaign
Your shelves are stocked. Is your marketing keeping shoppers coming back?
Every retailer faces the same short list of challenges. Most are trying to solve them with disconnected tools that don't talk to each other.
01Drive footfall when it counts
Reach local shoppers before a sale, event or seasonal drop, not after the week is over.
02Move slow and seasonal stock
Targeted campaigns to the right segment shift clearance lines without training shoppers to wait for discounts.
03Keep loyal shoppers active
Regular, relevant contact turns occasional buyers into the regulars your business runs on.
04Recover lost baskets
Reach online browsers who didn't complete checkout before they buy from a competitor.
05Stay front of mind between visits
Consistent social and email presence means shoppers think of you first when they're ready to buy.
06Build an owned audience
An email and SMS list you control is more reliable than any algorithm or third-party platform.
Every channel, in its place
Around every shopper, all season.
One connected plan covers the whole retail journey, with each channel doing the job it is best suited for.
- 01AwarenessBrand posts, seasonal content and product storiesSocial
- 02InterestNew arrivals, promotions and curated picksEmail
- 03VisitIn-store event, sale or click-and-collect alertSMS
- 04BuyPurchase confirmation and loyalty points updateTransactional
- 05Follow upPost-purchase care, review request and styling tipsWhatsApp
- 06ReturnLoyalty reward, seasonal restock and win-back offerEmail
Three channels. One retail strategy.
Email, SMS and WhatsApp each earn a specific place in a retailer's plan. Here is what each one does and why it matters.
Email
Build the relationship
Email carries the weight of your brand. New season launches, loyalty rewards, gift guides and win-back sequences - the messages that take time to read and make people want to shop.
- New arrivals and seasonal drops
- Loyalty reward notifications
- Abandoned browse sequences
- Win-back and re-engagement
SMS
Drive the visit
SMS is short, fast and read within minutes. Use it to pull people in when timing is everything - a sale opening, an event, a flash offer or a click-and-collect ready notification.
- In-store event and sale alerts
- Click-and-collect ready
- Flash offer and clearance nudges
- Last-chance stock alerts
WhatsApp
Keep them coming back
WhatsApp sits between the transactional and the personal. Post-purchase care, styling tips and loyalty conversations that feel human, run automatically and build long-term loyalty.
- Post-purchase care messages
- Review requests
- Styling and product tips
- VIP loyalty conversations
Email marketing
Season launches, loyalty rewards and win-back campaigns.
New arrivals, sale alerts and loyalty rewards delivered to the inbox, plus post-purchase follow-ups that turn a single visit into a long-term relationship.
- Seasonal launch and clearance campaigns
- Loyalty and rewards emails
- Abandoned browse and cart sequences
Illustration · sample messages
WhatsApp and SMS
Short messages, read within minutes.
Short, well-timed messages that drive footfall before a sale, confirm orders and keep loyal shoppers feeling valued between visits.
- In-store event and sale alerts via SMS
- Order and collection confirmations
- Post-purchase care on WhatsApp
Illustration · sample messages
Social media
Keep your brand front of mind every week.
A planned mix of product stories, seasonal content and lifestyle posts that builds an audience before they need you and keeps them engaged between purchases.
- Seasonal and promotional content
- Product launches and new-in posts
- User-generated content and styled imagery
Illustration · sample messages
Questions, answered.
Do you work with both physical stores and online retailers?
Yes. We plan across in-store footfall campaigns, click-and-collect communications and online marketing. Tell us how your store operates and we'll build around it.
Can you run campaigns around specific sale dates and seasons?
Yes. We build a campaign calendar around your key trading dates, from end-of-season clearance to Black Friday, so campaigns go out at the right time without last-minute pressure.
Can you handle loyalty communications?
Yes. We can plan and send loyalty reward emails, SMS updates and points notifications that keep your most valuable customers feeling recognized.
Do you work with small independent retailers?
Yes. We plan around the size and pace of your business, whether you run one shop or a small chain.
Can you manage both marketing and transactional messages?
Yes. Order confirmations, collection reminders and purchase receipts alongside your campaigns, so shoppers get consistent communication throughout.