Real estate
First inquiry. Keys. Every touchpoint in between.
We help property businesses reply faster, keep buyers and renters engaged through a long cycle, and stay front of mind long after the deal is done.
Built for every type of property business.
Whether you manage lettings, sell homes, develop sites or hold a portfolio, the communication challenges are the same - and so is the solution.
- Estate agentsNew listing alerts, viewing reminders and post-offer updates that keep buyers informed and transactions moving.
- Lettings agenciesTenant enquiries, reference reminders, move-in confirmations and renewal campaigns that reduce void periods.
- Property developersLaunch campaigns, phase releases and VIP preview invitations that generate early interest and off-plan reservations.
- Landlords & investorsMaintenance updates, renewal reminders and portfolio communications that keep tenants informed and relationships strong.
Property deals take months. Your communication plan should cover every stage.
Most property businesses focus on the enquiry and the exchange. The relationship is won or lost in every step between.
Day 1
Listing goes live
A new property lands on portals. A social post and email to your registered buyers puts it in front of the right people first.
Social + EmailDay 1
Enquiry received
A buyer or tenant messages. A fast WhatsApp reply keeps the conversation warm before they contact the next agent on the list.
WhatsAppWeek 1–2
Viewing confirmed
A viewing is booked. An SMS reminder the day before reduces no-shows and shows buyers they are being looked after.
SMSWeek 2–3
Post-viewing follow-up
The viewing is done. A follow-up email within 24 hours asks for feedback and keeps you ahead of the other agents they saw that week.
EmailMonth 1–3
Offer and negotiation
An offer is on the table. WhatsApp updates keep both sides informed without constant phone calls, and nothing gets lost.
WhatsAppMonth 3–6
Exchange and completion
Legal stages move slowly. A periodic email update reassures buyers that progress is happening and reduces anxious calls to the office.
EmailMove-in day
Keys handed over
Completion day arrives. A congratulations WhatsApp message with next-steps information turns a transaction into a relationship.
WhatsAppMonth 12+
Anniversary and referral
A year on, a timely email about market value or a simple check-in generates appraisals, renewals and referrals from satisfied clients.
Email
Property moves at the speed of the slowest reply. Most agencies let deals cool by accident.
The communication challenges in property are not unique - but the consequences of getting them wrong are higher than almost any other industry.
01Slow enquiry response
A buyer who doesn't hear back within an hour often contacts another agent. Speed of first reply is one of the biggest drivers of instruction wins.
02Viewings that don't happen
No-shows waste time and slots. A simple reminder the day before reduces them significantly without any manual effort.
03Buyers going cold mid-cycle
A six-month transaction with no updates breeds anxiety and doubt. Regular touchpoints keep buyers committed through the slow stages.
04No follow-up after completion
Most agencies lose contact the day the deal closes. A year-one check-in is one of the highest-return messages a property business can send.
05Inconsistent social presence
New listings deserve more than a portal upload. Social content that tells the story of a property reaches buyers before they start searching.
06Relying on portal leads alone
An owned email and SMS list of buyers and landlords gives you a direct channel that doesn't depend on Rightmove or Zoopla.
Three channels. One connected property strategy.
WhatsApp, email and SMS each have a specific job in the property journey. Here is what each one does best.
WhatsApp
Keep the conversation moving
WhatsApp is the channel buyers and tenants already use. Fast replies to enquiries, offer updates and move-in confirmations that feel personal and get read immediately.
- Instant enquiry replies
- Offer and negotiation updates
- Move-in and key handover messages
- Quick check-ins through the legal process
Email
Nurture across the long cycle
Email carries the detail that WhatsApp can't - new listing alerts to your buyer list, post-viewing follow-ups, legal stage updates and the anniversary message that wins the next instruction.
- New listing alerts to registered buyers
- Post-viewing feedback requests
- Legal stage progress updates
- Annual valuation and referral campaigns
SMS
Time-sensitive messages that get read
SMS is for the moments where timing is everything: a viewing reminder, an open day alert or a time-sensitive price update that people need to see straight away.
- Viewing day reminders
- Open house and launch event alerts
- Price reduction notices
- Urgent transaction updates
WhatsApp for property
The fastest way to keep a buyer engaged.
Enquiries that get a WhatsApp reply within minutes stay warm. Those that wait hours often go cold. We set up the flows that respond quickly, follow up consistently and keep buyers talking to you.
- Instant replies to new portal enquiries
- Offer updates without the phone tag
- Move-in and completion day messages
Illustration · sample messages
Email for property
From the first listing to the second instruction.
A well-timed email is the best tool for the long stages of a property deal - and the most underused channel for winning the next one. We plan and send the campaigns that keep your database active.
- New listing alerts to your buyer list
- Post-viewing and post-offer sequences
- Annual check-ins that generate appraisals
Illustration · sample messages
Social media for property
Reach buyers before they start searching.
The best time to reach a buyer is before they go to Rightmove. Consistent social content - listings, local market updates, success stories - keeps your brand visible to people who are quietly thinking about moving.
- New listing and sold posts
- Local market commentary and insights
- Behind-the-scenes and team content
Illustration · sample messages
Questions, answered.
Do you work with estate agents and lettings agencies?
Yes. We work with both sales and lettings businesses, planning communication across the enquiry, viewing, transaction and post-completion stages.
Can you help us reply to portal enquiries faster?
Yes. We can set up WhatsApp flows that respond to new enquiries quickly and consistently, so leads don't cool while your team is busy.
Can you send automated viewing reminders?
Yes. SMS or WhatsApp reminders before viewings are one of the most straightforward things we set up for property businesses.
Do you work with property developers as well as agents?
Yes. Launch campaigns, VIP preview invitations and phase-release communications for new developments are part of what we plan.
Can you help us stay in touch after a sale completes?
Yes. Post-completion and anniversary campaigns are some of the highest-return messages a property business can send, and we plan them as part of a longer-term strategy.