B2B & D2C businesses
Two types of buyer. One connected approach.
We help growing brands reach trade buyers and direct customers through the right channels, without the overhead of separate marketing teams for each.
Your buyers are not all the same. Your marketing shouldn't be either.
B2B trade buyers and D2C consumers need completely different conversations. Most small marketing teams end up treating both the same. Here is what each group actually needs.
Trade buyers
Wholesale accounts, resellers and business clients
Relationship-first contact
Trade buyers want to know you value their account, not just their order. Regular, relevant communication keeps your brand front of mind when they reorder.
Product and pricing updates
New lines, trade pricing changes and seasonal availability - communicated clearly, before they hear about it from a competitor.
Fast, reliable replies
A WhatsApp or email enquiry from a trade buyer needs a quick, helpful response. Slow replies lose accounts.
Direct customers
Consumers buying directly from your brand
Discovery and inspiration
Direct buyers often find you through social or a friend. The job before the sale is to make sure they remember your brand when they're ready to buy.
A smooth purchase journey
Order confirmation, shipping updates and post-purchase follow-ups that feel personal and make the next order more likely.
Reasons to come back
Loyalty rewards, new product drops and win-back campaigns that turn a first purchase into a regular habit.
Growing on two fronts is hard. Most small teams try to do it without a plan.
B2B and D2C brands face the same core challenges, just multiplied by two audiences, two buyer journeys and two sets of expectations.
01Two audiences, one small team
Trade buyers and direct consumers need different messages, cadences and tones. One team rarely has the time to do both well.
02Inconsistent follow-up
A trade enquiry goes cold. A D2C browser doesn't come back. Without a system, follow-up depends on who has time that week.
03No separation between channels
Sending a trade pricing email to your consumer list - or D2C promotions to wholesale accounts - erodes trust on both sides.
04Hard to see what's working
Without a consistent plan, it's difficult to know which campaigns, channels or messages are actually bringing in the next order.
05Seasonal momentum lost
Key trading moments pass without the campaign going out, because no one had time to plan and write it in advance.
06Building an audience from scratch
Both buyer types need an owned audience. Without one, every sale depends on whoever finds you by chance.
One plan, both audiences
One plan that covers both buyer journeys.
Trade buyers and direct customers move at different speeds and through different channels. A connected approach covers both without doubling the workload.
- 01DiscoverBrand content that builds credibility with both audiencesSocial
- 02EnquireTrade and consumer enquiries handled and followed upEmail
- 03BuyOrder or account confirmation, receipt and next stepsEmail
- 04UpdateShipping, dispatch and delivery across both channelsWhatsApp
- 05Follow upReview requests, care notes and product tipsEmail
- 06ReturnRe-order nudges for trade, loyalty offers for consumersWhatsApp
Each channel does a specific job for each audience.
Email, WhatsApp and social are not interchangeable. Here is how each one earns its place across both sides of your business.
Keep accounts informed and reordering
- New product line announcements
- Trade pricing and seasonal updates
- Re-order reminders and account newsletters
Build the relationship and drive repeat sales
- Welcome and onboarding sequences
- Product launches and seasonal campaigns
- Abandoned cart and win-back series
Stay close to your most valuable accounts
- Quick order confirmations and updates
- Relationship check-ins and account care
- Fast responses to trade enquiries
Post-purchase care that feels personal
- Shipping and delivery updates
- Product care and usage tips
- Loyalty conversations and review requests
Social
Build brand credibility before the first meeting
- Product and range content for trade audiences
- Behind-the-scenes and brand story posts
- Testimonials and partner features
Reach new customers and keep regulars engaged
- Product discovery and new arrivals
- User content, lifestyle imagery and reviews
- Campaign and seasonal content
Questions, answered.
Do you work with businesses that sell both wholesale and direct to consumers?
Yes. We plan separate tracks for your trade accounts and direct customers, with the right message going to the right audience on the right channel.
Can you help us build a trade buyer email list?
Yes. We can help you set up the capture flows, welcome sequences and ongoing communication that turns cold contacts into active accounts.
Do you handle both marketing and transactional messages?
Yes. Order confirmations, dispatch updates and account notifications alongside your campaigns, so buyers on both sides get consistent communication.
We're a small team. Can Yavun actually reduce the workload?
Yes. We plan, write and run your campaigns, so your team doesn't have to find time to do it alongside everything else.
Can you manage separate messaging for our trade and consumer audiences?
Yes. We keep your B2B and D2C communications separate by default, so wholesale buyers only get what's relevant to them and consumers get theirs.