Email Marketing · Deliver & measure
Stop guessing. Start testing.
Try different subject lines, content or send times with part of your audience, then go with what works.
Illustration · sample content
Decisions with evidence
Choose based on how people actually respond.
Keep improving
Each test teaches you something for next time.
Low risk
Test with part of your audience first.
How it works
Run a test in four steps.
- 1
Pick what to test
Subject line, content or send time.
- 2
Create versions
Set up the variations you want to compare.
- 3
Choose a test group
Send to part of your segment.
- 4
Use the result
Send the better version to everyone else.
Ways to test and learn.
- A/B testsCompare two versions side by side.
- Multivariate testsTest more than one element at once.
- Subject linesFind the line that gets opened.
- ContentCompare layouts, images and copy.
- Send timesSee when your audience responds.
- Clear resultsSee which version performed better.
We run it for you
Our team plans a testing roadmap and shares what each test teaches you.
You run it on Yavun
Your team sets up tests on campaigns and reviews the results.
Questions, answered.
Works well with
What's the difference between A/B and multivariate?
A/B compares versions of one element. Multivariate tests combinations of several elements at once.
Do I need a large list?
Larger audiences give clearer results, but even small tests can point you in the right direction.
Can Yavun plan tests for us?
Yes. On a managed plan our team plans and runs tests with you.
Find out what your audience prefers.
Plan your first test with our team, or set one up yourself on Yavun.