Customer story · Food distribution & B2B
LaMarca & Sons · Bakery products distribution · Email, SMS, Social Media
A hundred-year-old business, still finding new ways to stay close to its customers.
LaMarca & Sons has been New England's bakery distributor since 1916 - delivering fresh-baked goods from over 20 partner bakeries to restaurants, institutions and distributors across the region. Yavun runs their marketing email, transactional communications, social media and SMS, keeping every customer informed from new arrivals to seasonal picks.
LaMarca & Sons
Malden, Massachusetts, USA
What Yavun manages
Marketing email
New arrivals, seasonal picks and partner bakery spotlights sent to their customer base.
Transactional email
Order confirmations and updates that keep customers informed at every step.
Social media
Product photography, partner bakery stories and seasonal content that showcases their range and heritage.
SMS alerts
Seasonal availability alerts and delivery notices for time-sensitive products.
About LaMarca & Sons
LaMarca & Sons has supplied New England's food service industry with fresh-baked goods since 1916. Working with more than 20 partner bakeries, they deliver breads, pastries and baked products to restaurants, hotels, institutions and food distributors across New England. A business built on relationships and freshness, they have served generations of customers across the region.
Partnership scope is owner-confirmed. Results will be shared once verified and approved.
- founded
- 1916
- partner bakeries
- 20+
- years in business
- 100+
- channels via Yavun
- 4
A fresh product business needs fast, consistent communication.
Bakery distribution runs on freshness and timing. LaMarca & Sons needed to communicate new arrivals, seasonal products and order updates quickly - without adding work for the team.
New arrivals need immediate promotion
When a seasonal product or new bakery partner comes on board, food service customers need to know right away.
Transactional communication builds reliability
Order confirmations and delivery updates reduce inbound calls and give customers confidence in every order.
Heritage is a story worth telling
Over a century in business, with partner bakeries whose own stories span generations - social media is where that heritage comes alive.
What Yavun manages for LaMarca & Sons
Marketing email
New arrivals, seasonal picks and partner bakery spotlights sent to their customer base.
Transactional email
Order confirmations and updates that keep customers informed at every step.
Social media
Product photography, partner bakery stories and seasonal content that showcases their range and heritage.
SMS alerts
Seasonal availability alerts and delivery notices for time-sensitive products.
Four channels. One consistent voice.
Marketing campaigns for new arrivals and seasonal picks, plus transactional emails for every order and update.
SMS
Seasonal alerts and delivery notices - fast, direct messages for time-sensitive bakery products.
Social media
Products, heritage stories and partner bakery content that keeps LaMarca & Sons visible and human.
An illustrative campaign view
- On arrivalNew bakery arrivalRestaurant customers
- SeasonalSeasonal product spotlightAll customers
- On purchaseOrder confirmationAll customers
- On dispatchDelivery notificationAll customers
- MonthlyPartner bakery featureActive buyers
- SeasonalHoliday range announcementAll customers
Illustrative · not real send data
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